2025 National EFNEP Coordinators' Conference

In today's digital landscape, social media has become an essential tool for the Expanded Food and Nutrition Education Program (EFNEP) to connect with communities, partners, and stakeholders. Leveraging various social platforms allows EFNEP to promote its mission, share program successes, and increase public awareness. However, with the rapid development of numerous social platforms (e.g., Facebook, Instagram, X, YouTube, Pinterest) over the last two decades, questions arise regarding the most effective ways to engage diverse audiences and communicate the value EFNEP provides.

Developing and implementing strategies to enhance a program's social media presence is critical for driving public interest, fostering partnerships, and deepening community engagement. In this session, representatives from Clemson University, North Carolina State University, and the University of Maine will share their experiences and best practices for creating social media content, planning, scheduling, and tracking engagement. We will also emphasize the importance of showcasing real stories from local communities, amplifying partnerships, and sharing partner content to create a more authentic and impactful social media presence.